Drive Sales Target and Business Growth
- Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
- Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels
Lead New Product Development (NPD) Launches
- Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
- Develop and execute launch strategies to maximize product visibility and sales across target regions
Propose and Execute Regionalized Promotion Programs
- Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
- Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
- Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
- Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
- Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive
Establish a New Picture of Success for the Category
- Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
- Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
- Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
- Ensure category excellence and consistent in-store execution standards across all outlets
Forecast and Build Incremental Volume
- Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
- Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
- Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans
Monitor Trade Budget to Ensure Profitability
- Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
- Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability
Conduct Weekly/Monthly Reviews with Sales & Marketing Team
- Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
- Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets
