1. Marketing execution & brand building
- Execution: Collaborate with cross functions and stake holder, work as owner for projects: Artwork adaptation, consumer promotion, sampling production, POSM design & production
- Innovation: Support new launch & relaunch projects in sampling & POSM
2. Marketing communication
- Communication: Work closely with KOL agencies, Social agencies and Media function, Media agency to execute flawless social/digital communication
- Social Content management:
- Project Management: ensure agency delivery Social posts based on project timeline
- Content & visual evaluation & input: consolidate feedbacks from Brand team & share with agency for finalizing Social posts
3. E-com performance marketing planning & execution
- Planning monthly Marketing performance activities for ECOM
- Weekly track and manage Livestream/ Affiliate agencies to deliver sale target
4. Marketing report
- Monthly sale report
- Monthly expense tracking: track actual spending expense by IO, PO & update to line manager, Finance team monthly
- Social performance tracking report
- Sampling tracking report
